Sports · Media · Entertainment · M&A advisory

The first independent advisory boutique at the intersection of sports, media and entertainment.

We apply U.S. investment models and value creation playbooks to European assets, in markets where ownership, media rights and fan monetisation are being rewritten.

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The firm

Independent strategic advisor to boards, founders and shareholders.

Founded in Paris in 2016 by Stéphane Fouks and Stéphane Benichou, InTheBoardroom has been entirely dedicated to sports, media and entertainment since 2022.

We combine deep roots in France with first-hand knowledge of the U.S. sports value creation model, and we specialise in cross-border transactions.

Every mandate is led by a senior team, from first conversation to closing. We translate the complex strategic stakes of a deal into simple decision options.

Partner facing

The partner is involved in every meeting, every call and every negotiation.

Expertise

Fully focused on sports, media and entertainment, with deep roots in France and first-hand knowledge of the U.S. market.

Access

Direct access to the founders, investors and executives of priority targets, at CxO and board level.

Execution

A proven record of completing transactions in complex situations.

Expertise

Four lines of advice, one senior team.

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01 Strategic M&A advisory Buy-side and sell-side mandates for founders, CEOs and boards, from strategy to closing. 02 Structured financing The bridge between deal strategy and capital execution, with structures designed for sports franchises. 03 Value creation advisory Multi-club frameworks, brand and IP strategy, data analytics, content acquisition and regulatory support. 04 Strategic sponsorship advisory Sponsorship strategy, property selection and M&A-grade negotiation, fully aligned with client outcomes.

Our conviction

We know from the inside how a sports IP is built and monetised, and we bring both transactional and operational knowledge to every mandate.

Team

Intelligence and access, paired with deal execution.

Stéphane Benichou

Founder & Managing Partner

Private advisor to CEOs, founders, shareholders and boards on transaction strategy, tactics and negotiation. Leads every mandate and is present at every meeting, every call and every negotiation, from origination to closing.

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Stéphane Fouks

Founder

Executive Vice-President of Havas and Executive Chairman of H/Advisors. Senior counsel on positioning, stakeholders and public affairs around each approach.

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