The business of sport, read from the boardroom.

Not for the European business model, which is rarely profitable, but for its assets: historic brands, global audiences and a fan intensity that no franchise can manufacture. These assets are often under-exploited, and so under-valued. U.S. owners bring a more industrial approach: data in every sporting decision, a monetised fan relationship and a stronger hospitality offer.

It should be translated, not copied. Closed leagues and relocated franchises do not fit European football, where promotion, relegation and local roots create value. What does travel is the method: managing the fan relationship as a business, owning media and data, and turning the stadium into a destination built on European hospitality.

It is becoming one. North American valuations and media deals show the potential. In Europe, women's teams first need to stand as brands of their own rather than extensions of men's clubs, with dedicated commercial strategies and investment in their audiences.

An advisor aligned only with its client, a process that reaches the right international buyers, and an equity story that shows what the buyer is really acquiring: a brand, an academy, a territory and an audience. At InTheBoardroom, a partner leads every meeting, call and negotiation, from origination to closing.